Publicis Mojo Sydney’s ‘Pure Waters’ the fourth most awarded film and Droga5 Sydney’s ‘The Regulars’ equal fifth in the 2010 Gunn Report

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BoagsPurewater.pngVB_Regulars.pngUPDATED: Publicis Mojo Sydney’s ‘Pure Waters’ spot for James Boag’s Draught Beer was the fourth most awarded film in the world in 2010 and Droga5 Sydney’s ‘The Regulars’ for VB was the equal fifth most awarded film in the 2010 Gunn Report due to be released this afternoon in the UK. More details on the Australian winners to come as only the top five in each category have been announced so far.

Leo Burnett, Sydney’s WWF ‘Space Monkey’ was placed =27 in the world, as was Colenso BBDO, Auckland’s NZ Book Council ‘Going West’; Clemenger BBDO, Melbourne’s Carlton Draught ‘Slow Mo’ was placed =38 in the world.

BBDO was crowned Network of the Year for the 5th year in a row and 8th time in 12 years, followed by DDB, Ogilvy & Mather, Leo Burnett and TBWA.

VIEW THE TOP FIVE IN EACH CATEGORYGunn Report 2010 Tables – Top 5.pdf

AlmapBBDO, Sao Paulo was named Agency of the Year. Three Australian agencies figured in the Top 50: Clemenger BBDO, Melbourne was placed =23; Leo Burnett, Sydney was placed =33; and Mojo (Sydney+Melbourne) came in at =37. DDB New Zealand was placed =28 and Colenso BBDO, Auckland was placed =44.

Agencies from four different countries took top honours in TV, Print, Digital and All Gunns Blazing.  Canal+ ‘Closet’ via BETC Euro RSCG, Paris won by a substantial margin in TV and was the first French commercial to top the TV table.

supportscent.pngCanon_Photochains.pngIn the All Gunns Blazing table (for integrated campaigns) Clemenger BBDO, Melbourne’s Guide Dogs Australia ‘Support Scent’ came in at =11 in the world, as was Leo Burnett, Sydney’s Canon EOS Camera ‘Photochains’. Colenso BBDO, Auckland’s Yellow Pages ‘Yellow Chocolate’ was placed =21, as was Saatchi & Saatchi, Sydney’s Tooheys New ‘Beer Economy’ and Three Drunk Monkeys, Sydney’s The Cancer Council ‘Sun Sound’ campaign.

Saatchi & Saatchi, Sydney’s Pedestrian Council of Australia ‘Kill a kid, kill a family’ was placed =46 print campaign in the world.

USA and UK were once again number one and two in the Top Countries table. One new country joined the top 25 in 2010 – Turkey – thus bringing the total number of countries to ever appear in this table up to 37.

Advertiser of the year was Volkswagen for the 10th year out of 12.  Nike is the only other advertiser to also appear in the table every year.

MJZ topped the Production Companies table and is now the most successful Production Company in the 12 years of The Gunn Report. @radical.media, with offices in Sydney, New York and LA, was the fifth most awarded production company globally. Australian production company Revolver was placed =12 in the world. Thanonchai Sornsriwichai remains the most successful director, topping the Directors table for the sixth time. Australasian directors feature in the top 20: Steve Rogers from Revolver is at =6; Steve Ayson from The Sweet Shop is at =17 together with New York-based Gary Freedman from Revolver.

The Guest Editor for 2010 was Marcello Serpa, Partner and Creative Director of Almap BBDO. He contributed his own personal commentary on The Report and chapters on the most awarded work in the Film, Print, Digital and All Gunns Blazing tables.  He is also involved in making the final selections for The Showreel of The Year.

The Gunn Report year has changed and going forward will cover the calendar year January-December.  In this transition year the shows from 2010 and the last quarter of 2009 were taken in to account when compiling the results.

The Gunn Report 2010 Tables and Commentaries are viewable online at newly re-launched www.gunnreport.com.  

The Gunn Report & Showreel of The Year 2010 will be published in March.