Marilyn Grace – an affair to remember
February 9 2011, 6:05 am | | 17 Comments
New print campaign from Leo Burnett, Sydney for event management company Marilyn Grace.
New print campaign from Leo Burnett, Sydney for event management company Marilyn Grace.
17 Comments
Once in a while, a campaign comes along that completely redefines advertising.
A campaign that uses artisan craft to construct something that surpasses mere communication and moves into another realm.
I believe this is such a campaign.
I cannot look at it without completely doubting my ability, for it is far beyond my paltry skill.
Take a look at the type. Hand typed and placed in a fusion of man and machine. Surely now, Apple designers will be able to point at this and say YES! THIS is what a Mac can do.
And the mise en scene. The models, the sets.
They hark back to renaissance times – almost as if a humble photographer was whisked back many hundreds of years to capture a moment, an instant of Italian innocence.
I don’t know who Marilyn Grace are, I don’t much care. I know less about them now than I did before I saw these, but for me that’s not important. What IS important is now Australia has a transcendental campaign – something that captures a moment whilst capturing something else too. A loss of innocence, personal freedom, technological naiivety.
I cannot look at this campaign without weeping for the sheer skill involved.
These should be lauded. Garlanded with flowers and hung in EVERY agency for it is a summation of what we can ALL do if we work together.
I collapse in front of the pens of geniuses.
It’s just a shame that apart from museums and award books, I doubt anyone will ever see these.
Maybe that’s a good thing.
I too fell to my knees upon experiencing this masterpiece of creativity.
dreary, one gimmick (the discoball) then nothing to match it any of the other ads?
what a waste of money. i feel sorry for the client.
Simply beautiful and I humbly genuflect in front of great work.
“I cannot look at this campaign without weeping for the sheer skill involved.”
Well 8:05, I cannot look at your comments without vomiting. Get a grip.
BTW, if you were going for sarcasm, you overcooked it.
Beautifully shot.
8.05, beautifully written.
Reminds me of a Graeme base illustration, but shot for an adult audience.
And, similarly, if you look really closely at the details, you can find the word ‘scam’ hidden in each shot.
marilyngrace.com.au
who shot this campaign?
it is SO boring. they look like a couple of pr shots for a target campaign.
better yet, an ad for a dating, high class escort service.
Marilyn Grace works in a post office box.
11:01 — Nope, nowhere near scam-worthy.
Lynchy if this is the best you can feature of the ad industry this week – I think we should all pack up and get jobs in research.
Yee Gods, isn’t there a good Harvey Norman catalogue you could have drenched up to top this? The world’s most boring campaign for the world’s most anonymous client.
Why is she all alone?
Except for the mirror ball execution is these are way too subtle for the idea, if there is one, to come through. And instead of a mirror ball, I’d have a Rolls Royce in the pool. Now THAT would have been a party. But then I always did use a sledgehammer to crack a nut.
Rolls Royce in the pool execution much better
rolls royce wins
Thank you, fans. Of course it’s a better idea. Andy Di Lallo, if you’d like to use this idea let me know.