Artline creates April Fool’s Day ad promoting the world’s first Twitter pen via GPY&R, Sydney

In one of the better April Fool’s Day ads today, Artline announced a revolution in written communication: the world’s first Twitter Pen.

Head of R&D Jack Davidson described the pen as a major innovation in writing instruments: “A series of accelerometers and a small sensor mounted in the barrel track the pen’s movements and translate that into characters”, he said.

“A specially designed fourth generation microchip allows the pen access to your Twitter account, updating it instantly”.

Davidson said the new pen has the potential to fundamentally changesocial networking. “The ability to physically express something inwriting then posting it makes the tweeting experience much more tactileand therefore more enjoyable. It’s something people have really beenmissing”, he said.

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