The 48 Hour YouTube Cannes Young Lions Ad Contest returns for 2011 – starts this Friday 13th

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Screen shot 2011-05-10 at 7.29.27 AM.jpgThe 48 Hour YouTube Cannes Young Lions Ad Contest starts this Friday 13th May, giving creative talent between 18 and 28 the chance to come to Cannes for free and compete in the Young Lions Film Competition.

  

HOW IT WORKS: MAKE AN AD: 13 – 15 May

On Friday 13 May, a brief will be released for a charity. Competitors have until Sunday 15 May to make an ad that fits the brief and UPLOAD TO THE CANNES YOUTUBE CHANNEL.

SPREAD THE WORD: 16 – 22 May

Making the video is just half the job. Entrants have one week to drive as many people to their YouTube video as possible by embedding it, blogging about it, tweeting it – whatever it takes to get people voting.

GO TO CANNES: 19 – 25 June

A panel of advertising industry experts will pick two separate winners, taking into account the public votes. The winners get an all-expenses-paid trip to Cannes Lions where they compete as Team YouTube at the Young Lions Film Competition.

 

THE JUDGES:

Agnello Dias

Chairman, Co-founder

Taproot India

Keith Ho

Executive Creative Director

Grey Hong Kong

Gerry Human

Executive Creative Director

Ogilvy & Mather Worldwide

Jens Mortier

Partner, Creative Director

mortierbrigade

Meera Sharath

Executive Creative Director UK

Momentum Worldwide

THE PRIZE

YouTube will fly both winners out to Cannes Lions (19-25 June) on an all-expense-paid trip, where they will compete in the Young Lions Film Competition as Team Youtube.

WHO CAN ENTER?

 1. You have to be between 18 and 28 (born between 25 June 1982 and 19 June 1993).

 2. You can only enter the competition as an individual. You can get help, but only one person will be invited to Cannes.