Sudeep Gohil's 2011 Cannes Diary - Day One from the inaugural Creative Effectiveness jury room
Sudeep Gohil, executive planning director/partner at Droga5 Sydney is Australia's representative on
the inaugural Creative Effectiveness jury. He has just finished day one of judging and
writes exclusively for
Campaign Brief.A huge day as the inaugural creative effectiveness jury kicked off our Cannes based responsibilities.
In the lead up to judging all of the papers were divided up and read by multiple jury members. So the task at hand in Cannes is to review the highest scoring papers, agree on a short list and to move onto actual Lions later in proceedings.
Easier
said than done to be honest, in a room of some of the genuine
luminaries ofmarketing, planning and effectiveness the first task for
the group was to actually get our collective heads around some
definitions and benchmarks.The jury spans clients, agencies and specialists in effectiveness including: Jean Maree Dru (TBWA), Guy Murphy (JWT), Gareth Kay (Goodby), Kenneth Hong (LG),Gary Raucher (Phillips), Russ Lidstone (EuroRSCG), James Hurman (Colenso BBDO) and Giles Hedger (Leo Burnett).
We have reviewed more than half of the highest scored papers and hopefully we will power through the rest today.
Judging this week in Cannes means while everyone else is finishing up their responsibilities and heading out into the sun, we are doing the opposite. Still at least ourroom has windows and a balcony!
Finally, a good start for Australia in this category with 4 papers doing quite well so far.
More soon...
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