Nuffnang survey reveals blogging a must for Australian brands

Australia’s number one blogging network, Nuffnang today announced results of its largest online blogging survey to uncover new knowledge about bloggers, their audiences and Australia’s growing blogging phenomenon.

David Krupp from Nuffnang’s says, “It was no surprise to find out that 89 per cent of respondents are swayed by a blogger’s review of a product or service and want to go on to try it for themselves. This demonstrates the power of blogs for Australian brands’ marketing campaigns.”

Survey results show:

* 89 per cent are swayed by a blogger’s review of a product or service and would like to try it for themselves

* 89 per cent make the purchasing decisions in their household and of these, 87 per cent have learnt about a new product or service via a blog

* 81 per cent are noticing banner advertisements displayed next to the blogs they read

* 90 per cent pass on blog information to family and friends

* 92 per cent have used a search engine to find out more about a brand after reading about it on a blog post

* 90 per cent are loyal to a brand once they find one they like

* 65 per cent have entered a competition through a blog in the past 12 months

* 78 per cent of respondents agree blogs are a better source of information than traditional and mainstream media

* 64 per cent of bloggers are between 18 – 34 years old