Ogilvy Sydney goes to the Max for Anticol
July 29 2011, 3:37 pm | | 43 Comments
New outdoor from Ogilvy Sydney to promote Anticol Max. Photography: Mat Baker.
New outdoor from Ogilvy Sydney to promote Anticol Max. Photography: Mat Baker.
43 Comments
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Fierce sore throat. Because nothing is fiercer than a metro vampire…
Fierce. That’s how all the kids talk these days. And it’s how all the ad guys take photos it seems.
Reminds me of this campaign from a few years back:
http://www.bestadsontv.com/ad/6796/Easy-Mac-Ferocious-Hunger
quietly yawns….
Vampire – schmampire people’s – though I do think the car with fangs thing I saw online was pretty cool
Why not have a fucking Siberian tiger bursting out of the guy’s mouth? They’re pretty fierce (universally) compared to pretty male vampires (tweens).
Shit ad.
so there’s blood inside the capsules? I’m sorry but there is 0 connection between sore throat’s and Vampires. saying they are both ‘fierce’ is fucking poor.
So why would a vampire have a sore throat? Oh I get it, cause he’s been sucking off other vampires.
Hmmmmmmm. My guess is that it’s a Lion’s mouth. Not a Vampire’s. Hence the word tame in the headline and the general look of the guy. I know there’s a connection/tenuous linky4r3b2 between a Lion and a sore throat somewhere. But that doesn’t make it any better.
Come on guys and girls, stop overthinking it. It’s ok and a lot better than most painkiller shit that’s out there today.
9.43 If you think it is just ‘OK’ then don’t bother putting it on the blog!
The image really doesn’t say ‘sore throat’. It says snarly lion.
So without the word ‘sore’ in the headline, it kinda fails.
It’s ordinary at best.
no its not. at least most painkiller stuff makes sense…wtf have vampires got to do w sore throats. rubbish…
maybe if you had the two puncture marks on the throat it may have made sense. but as is this sucks (pun intended)
Thank you 9.43 or is that the guy who did this ad?
I see a lion the Chad Kroeger way.
This is seriously flawed what has fangs got to do with a fucking sore throat. Please who was the CD that approved this?
Maybe vampires give other people sore throats?
Maybe Mr. Metrosexual Vampire Man carries a box of halls or strepsils or whatever the fuck the ad’s for with him, to hand out after he’s bitten someone.
I’m clutching at straws here – would the person who wrote the ad please explain wtf it means?
Hair and make up please.
9.56am… There was no CD to approve this. The ad was written at Ogilvy 4 years ago apparently. The client needed an ad quickly and the Account Director decided to pull an ad out of his bottom drawer and sold it in without any knowledge of the CD. Welcome to life at Ogilvy. D.O. would not be happy.
I think I speak on behalf of Adelaide when I say this sucks lozenge.
In house photographer AND talent?? What’s going on over there?
10.38, it wouldn’t matter if the CD, any CD there did know about it. They’re powerless figureheads and the ad would go ahead regardless. Suits run the show, and work like this proves it. D.O is rolling in his grave….
http://samanthavalentine.blogspot.com/2011/03/interview-with-vampire.html
Hey you guys leave Luke Duggan alone… Luke has a sore throat alright.
It doesn’t appear to tame anything in this ad…
Ogilvy is in trouble.
Some people commenting here are pretty retarded. Vampires only have the top fangs, not an entire row top and bottom.
The casting does not look like a vampire either. Usually more pasty looking and don’t have surfer/metro hair.
It’s meant to be a reference to a lion. Otherwise Ogilvy did a crap job at a vampire. They probably wanted a really hairy dude but got rejected by the client for looking too shabby and bogan.
It seems to me all these’ Vampire Schmampire’ people are the ones with the problem here. It obviously refers to a lion’s roar and they’re the ones with the tween vampire obsession (protesting too much!?) At least it appears the ad has created some interest/comment…… and qra854isn’t that what ads aim to do?
10:41.
1. Why the fuck does a lion have a sore throat?
2. If a lion has a sore throat, why would it be worse than, say, a marmot having a sore throat?
3. If people in the industry read it as a vampire, what do you think the average punter walking past in the street is going to think? Specially since there’s so much ‘tween vampire obsession’ going round these days, as you pointed out.
4. No, ‘some interest/comment’ is not what ads aim to do. Not if it’s all negative. If you put a big steamy shit on a page with a pack shot, it would create interest/comment. But it wouldn’t be good, and it wouldn’t do the product any good.
It’s a poodle fucker of an ad. Fucking shocking. Makes me want to eat my eyeballs and then kill myself with a sharpened pencil through the heart.
10am – you need to get a life. Its an ad (that’s all). Stop being such a dick.
11:39 – if it’s just an ad, why are you guys PR-ing it on the blog?
10am- fyi – Lions have been related to sore throats because of their vociferous roaring you dumb-ass! (Ever heard the raspy throats of your mates after a night out at the footy or a day at a music festival?) The words ‘tames’ and ‘fierce’ should have given you a bit of a clue too, had you any intelligent reading or thinking skills. Anyone who uses terms such as ‘poodle fucker’ doesn’t deserve to be given any credence anyway. I have nothing to do with the advertising industry but, as a member of the general public, (‘an average punter’) I have noticed the ad, and registered it, and hence I think it’s effective.
Kate, lions are made to roar.
Roaring doesn’t give them a sore throat. That’s like saying singing gives birds a sore throat.
And the dude in the ad looks like a vampire. Really.
So sorry, whoever made it, it’s not a great ad.
‘Kate’, aka the creative/client service/strategy on the job, which ‘average punter’ outside of the industry goes onto an advertising blog just after midnight to write comments?
And seriously, stop defending the work. It’s a pos. Friends roar like lions at the footy – you call that intelligent thinking skills? It’s crap.
Yes, mr poodle fucker may be a first class ad-wanker, but I agree that at first glance it looks like a vampire. And there’s nothing that makes me want to take a second glance.
‘Fierce’ could also relate to vampires, if you want to get technical about it.
7.41 – you cant tame a vampire. twat.
Yeah 10:41 is right, it’s a poodle fucker of an ad, it really is.
7:41 – No…..wrong……you see , not only wanker ad. guys are up late working. I’m actually a secondary teacher sourcing material for a media unit on effectiveness or otherwise of advertisements. Yes, I actually am ‘an average punter’. And, by the way, 10am – you know the sick drama queen comment about killing yourself?……..go for it!!
Bury it.
kate if only you’d have put the creativity and strategy into this ad that you put into your ridiculous ‘secondary teacher’ story.
Uhm, I think it’s supposed to be a werewolf. Not a vampire. That’s how I read it, anyway. 🙂
As a parent of a young child, I will be strongly lobbying this advertisement to be removed. So you get your fad for vampire factor in here for your adult consumers – did any of your advertising creating staff or product management staff not consider the young audience that would be exposed to these images plasted all over these bus shelters?????? My 3.5 year old screams every time she see’s them. Why are we subjecting our young minds to such horrifying, frightening images?? I will be making complaints to the advertising bureau. I will if I need to take it up with my local MP, I will also set up social networking against this compaign and anything like it. i will also get a petition together to have these ads removed as quickly as possible. Don’t go patting Ogilvy on the back for this campaign – it is socially reprehensible. I guess their creatives have got nothing better to offer? Too hard to actually sit down and think through an intelligent campaign? And I’ve been marketing manager of one of the biggest companies in the world and used ogilivy as an agency – so I’m not just a p’d off mother. I think Ogilivies and their client show a complete lack of integrity to use these images.