Don’t miss The Gruen Transfer tonight @ 9.30

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Screen shot 2011-08-02 at 12.07.22 PM.jpgUPDATED: The Gruen Transfer returns tonight at 9pm on ABC1.

The first shops to do battle in ‘The Pitch’ segment are Melbourne’s Freeform versus Sydney’s H&T.

Here’s Freeform’s pitch on why Melbourne should be the capital of Australia.

Host Wil Anderson returns for season 4, joined by Leo Burnett’s Todd Sampson and Y&R Brands’ Russel Howcroft plus guest panelists Dee Madigan and Rowan Dean.

How Do You Sell? – Supermarkets.

Gruen starts the season with the “most hated commercial of 2011 so far”, Coles’ ‘Down Down’. This ad has achieved the dubious honour of having a Facebook hate group of more than 25,000 members. The panel also asks if the new Woolworths campaign, ‘That’s My Woolies’, seriously thinks we’re emotional about where we shop for dogfood…

Ad Crunch – Carbon Tax

It would be hard to go through the first show without mentioning the hardest sell of 2011 so far: the Carbon Tax. The government is spending $12 million on a campaign (and as much again on information handouts) to change Australia’s mind about an issue it appears to be certain about.

The Pitch

All Pitch challenges on The Gruen Transfer this year will come from the audience. Tomorrow night’s idea began in the head of Brisbane viewer Liam Pomfret. It has been 103 years since it was decided to make Canberra the nation’s capital. This week Gruen asks agencies from Sydney and Melbourne to convince us to move our national capital to their own cities.