Shaun Branagan to CD gig at BWM Melbourne plus appointed national head of innovation

amy, s, gus.jpgAfter experiencing strong client and staff growth, Belgiovane Williams Mackay Melbourne has appointed high-profile creative heavyweight and one of the industry's key cross-discipline creative pioneers Shaun Branagan as creative director.

Branagan, who will also take the role of head of innovation for BWM nationally, was instrumental in the agency's win of Kmart and will move to Melbourne to spearhead creative on this and all other BWM Melbourne clients.
Says BWM creative director Rob Belgiovane: "Shaun has a fantastic ability to think creatively across all media, from traditional TV to breakthrough digital. He is one of the industry's most experienced and respected creative directors having worked across a huge range of clients in a number of markets."

Before joining BWM last year, Branagan was executive creative director at AdPartners and prior to that, chairman and executive creative director at NetX.

He has also worked at Saatchi & Saatchi Hong Kong and was creative director at Young & Rubicam in Sydney.

Branagan will lead a team of highly experienced creatives in Melbourne including creative group head Amy Hollier (above left) and senior art director Gus Johnston (above right).

Prior to BWM Hollier was with Saatchi & Saatchi in Paris, and was responsible for creating Europe-wide campaigns on the Procter & Gamble megabrand Ariel; she currently works across Simplot and Kmart.

Johnston, who has most recently worked at DDB, Grey Melbourne and Clemenger BBDO Melbourne, has experience across brands ranging from Mercedes Benz to M&Ms.

Branagan was previously BWM's creative director - digital innovation. He has won numerous major international and national awards, including a Cannes Grand Prix, across categories from TV and print to digital and direct.

Aside from new business growth, staff at the Melbourne office has grown over the past few months to 27.

22 Comments

Anonymous said:

well done Shaun

Anonymous said:

Way to go Brano.

Anonymous said:

Would love to know which Cannes Grand Prix Shaun won. A mighty effort.

Butternipples said:

One of the best guys in advertising. Congrats.

Anonymous said:

ONYA

Anonymous said:

Well done Shaun. Welcome to Black City

Anonymous said:

Top creative Shaun; Top client Dion, only good things can happen there. Pity the account is based in Melb . . . Nice one lads!

Richard Denham said:

GR8 to see one of the best still in the game and kicking goals.

Anonymous said:

2003 Direct Grand Prix
1-900-9-JIM BEAM
Still genius.
Won Report called it a game changer up there with BMW Films

Craig said:

Shaun is rightly respected not just for his talent and craft but also for being a great bloke, congrats to him and BWM.

Brian Martin said:

Shaun, stop being such a nice guy in a world of mongrels; too many people like you. Well done. Melbourne will be an even better place with you adding to it's gentlemanliness.

Anonymous said:

Go Team Red!

mike said:

Looking good there Gus-man!

Anonymous said:

"cross-discipline creative pioneers"? You mean got lucky that some dudes won him a Grand Prix.

Leezy said:


Well done,Shaun.

Enjoy Melboring and say hello to Hugh for me.

Anonymous said:

I love a head on innovation - always a top title at Intel or Roche.

kim 4 said:

..i've also heard thru the vine that you guys have some great kiwi born tallent in the team

Monty said:

Welcome to Melbourne, Shaun. No need to pack, we have clothes.

Anonymous said:

Hopefully this will freshen the onslaught of prehistoric ideas BWM Melbourne has been know to generate.

Anonymous said:

I totally agree with you 2:02, Shaun will improve the old and tried creative thinking of BWM Melbourne.

Anonymous said:

Yes BWM Melbourne have certainly done an onslaught of prehistoric ideas. They've been around for ages, decades even and produced so much.

Ben said:

2:47, the team at BWM have been around for ages and have certainly produced an onslaught of prehistoric ideas at the various agencies they previously worked. Now that they are all together, BWM Melbourne should change their name to BWM BC.

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