SPCA promotes benefits of microchips in new print campaign via Colenso BBDO, Auckland
Of the 14,000 animals that came into Auckland SPCA last year, only 260
were returned to their owners via details from their microchips. That's
only 2%. The Colenso BBDO Auckland brief was to drive awareness and inform pet owners in the Auckland area of the benefits of chipping their animals.
VIEW THE BOTANY DOWNS AD
VIEW THE HOWICK AD
VIEW THE MISSION BAY AD
Nice one Will and Vic. Keep up the good work.
Ah - that old "Let's draw a visual with elements of an image" idea...But that said, nicely done.
Bit too easy, seems like just executing the brief.