Adstream lures Digital Pictures head of digital media Tai Tran for head of broadcast post

tai.jpgLeading advertising distribution and workflow specialist, Adstream, today announced the appointment of Tai Tran as its new head of broadcast.

Tran will be responsible for owning and managing all aspects of the TV Broadcast operations in Australia and New Zealand.

Says Adstream general manager James Douglas: "This position represents an ongoing commitment from Adstream to leading our various teams in broadcast, print and digital with highly qualified future-focused experts. I'm really pleased to have Tai on my team to help us
transition and future proof our services in the rapidly changing media landscape."
Prior to joining Adstream, Tran was at Digital Pictures (an Omnilab Media Group company) for
nine years where he began as new media assistant before becoming head of digital media
where he worked on major brands including Qantas, NAB, NEC and Roadshow Films.

At Digital Pictures, Tran was responsible for leading the digital media team, whose focus
encompassed the advertising industry, film and TV and corporate markets.

His key achievements whilst at Digital Pictures include a market leading Blu-ray service
including being first to the Australian market with a BD-Live and 3D Blu-ray services. And in
the earlier years, spearheading file based deliverables for advertising agencies and film and
TV clients.

Before joining Digital Pictures, Tai was production co-ordinator at Extreme Media, an
advertising monitoring organisation, where he planned and implemented their migration from
tape based to data workflows and introduced new product sets including mpeg files and DVD
distributions.

Says Adstream managing director Peter Miller: "We're looking forward to welcoming Tai on
board and confident his previous experience and passion for the industry will be highly
valuable in his new role at Adstream as our company continues to grow."

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