The Hallway wins UTS:Insearch assignment

Screen shot 2011-08-02 at 4.51.00 PM.jpgUniversity of Technology Sydney's major educational entity, UTS:Insearch has appointed creative agency The Hallway, Sydney as agency of record. The appointment signals a new strategic approach for UTS:Insearch in branding its educational opportunities.

UTS:Insearch is part of the UTS community and has operated for more than 30 years and for over 20 years providing students with courses designed to lead them to full-time study at UTS.

"We instigated a competitive agency review because UTS:Insearch has a vital role in UTS' progress and must be a highly visible brand in its own right," said UTS:Insearch managing director Alex Murphy. "The Hallway demonstrated clear and superior thinking around UTS:Insearch's current status and the steps required to reposition and renew our brand.  
"The more attractive and visible UTS:Insearch is to students the higher calibre of students we attract. Ultimately this boosts student success rates and UTS's ambition to be recognised as a world-class university."

Managing partner at The Hallway, Jules Hall (above), said the agency had started work on a complete repositioning of UTS:Insearch that will be built on extensive research, strategy work and brand platform re-development: "We will emerge with a clear communications architecture for UTS:Insearch that will play out across all brand touch-points, from digital to marketing collateral through to above the line advertising," said Hall.

2 Comments

Old Man Advertising Drifter said:

Nice colour grading of your pic Jules. Congrats fellas!

Nice guns Jules ;) Well done

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