U.S. music house Jingle Punks arrives in OZ

August 18 2011, 6:56 pm | BY Lynchy | No Comments

TATYANNA-WRIGHT.jpgIt was only a matter of time before US based Jingle Punks – a music company that has quickly become the one of the most ubiquitous and sought after music resources for reality, competition, scripted and sports TV in North America – to arrive in Australia.

With a 40,000 song database powered by a patented search technology that is widely regarded as the industry leader in relational searching, Jingle Punks has enjoyed worldwide success with television shows like NBC’s “The Voice”, Bravos’ “Real Housewives of Atlanta and DC”, History Channel’s “Pawn Stars” and “American Pickers”, and MTV’s “16 & Pregnant” to name just a tiny handful from their wide pool of TV clients currently featuring both library and custom work.

But TV’s not all they do. Jingle Punks’ innovative music technology provides pre-licensed music, experiential integration and re-branding auditory tools for clients throughout all media. It’s led CNN to gush re: Jingle Punks, “….the iTunes meets Pandora of music licensing”.

It’s this forward thinking that the advertising community is embracing making Jingle Punks the go-to port of call for agencies looking at their sonic horizon and includes clients like Paramount Pictures, Chevy, Huggies, Lipton, Nike, Pepsi, Mountain Dew and Walmart amongst others. 

 

“Our proprietary turn-key music-on-demand workflow aims to increase the flexibility advertising agencies, TV networks and production companies require to pitch clients, pair custom-made music with their entire creative staff and deliver better hit-rates for all projects,” says Tatyanna Wright (above), the Australian company director and head of business development.

 

This streamlined work-flow has garnered acclaim with recent projects from the likes of award winning songwriters (i.e. LP who recently penned hits for Rihanna and Christina Aguilera), red-hot Rock and Pop acts (i.e. members MGMT) along with recording producer Roger Greenawalt (Albert Hammond Jr., Ben Kweller).

 

“With an Australian presence, our intention is not only to unlock our great catalogue into the Australian marketplace but to also have a focus on Australian artists and become a bridge between their music and our international client base,” says CEO, Jared Gutstadt. 

 

Jingle Punks Music Australia officially launched this month in Sydney and has already worked with McCann on several projects and with George Patterson/Y&R. Internationally, Jingle Punks has worked with BBDO Paris, DDB Amsterdam, Goodby, Silverstein & Partners and Wieden+Kennedy.