Saatchi & Saatchi LA teams with The Sweet Shop to create 'People Person' tvc for Toyota Prius
In the latest campaign for Toyota Prius, Saatchi & Saatchi LA
partnered with NZs global production company The Sweet Shop and Eight VFX to introduce a new
character: People Person. The spot, 'Family', is a triumph for production in its ability to tell a story using a variety of visual effects, some technology based and others human-engineered.
The creatives on the spot were former Colenso BBDO, Auckland star team Kimberly Ragan and Rebecca Johnson-Pond.
VIEW THE SPOT
it'll be a nightmare when he sneezes.
Could have saved a difficult and expensive production by simply killing it as a stupid idea or later as a weak script.
maybe nice idea on paper but should have stayed there ...sorry but its just simply ugly