Unilever Australia appoints Whybin\TBWA\Tequila Sydney to Magnum, Cornetto and Splice brands
September 6 2011, 1:35 pm | | 14 Comments
Unilever has appointed Whybin\TBWA\Tequila to work across its ice cream portfolio of brands. The appointment was made without a pitch.
The scope of work will include ATL, activations and shopper marketing. The agency will commence work immediately on the Magnum, Cornetto and Splice brands.
Says Paul Bradbury, CEO Whybin\TBWA Group Sydney (pictured): “We have enormous respect for Unilever and their portfolio of Australia’s best loved brands. We look forward to achieving great things working with their marketing and agency teams. Thanks to Peter Boone and Andrea Martens for this amazing opportunity.”
14 Comments
Last Cornetto TVC was such a nasty piece of work…
Agencies generally get the clients they deserve, good luck to them.
They really are fuckers to work for, they hold all the cards and they know it. A bunch of 23 year old marketing grads with a god complex, good luck whybins.
I’ll be keeping an eye on those little bellies, boys!
The blind leading the blind, excellent.
Well done people. A huge bit of business.
Whybin’s seem to be one of the few agencies (if not the only) in the region producing consistently good and game changing work at the moment.
I look forward to seeing what Paul, Matty, Dave and the team conjure for the brand.
Game changing work? Like what ?
@Hats off what have they done that’s game changing???
Well done Gav legs. Must be weird having Gav and his legs working with you again.
Hats off…what work are you referring to?
I see no evidence whatsoever.
And where is the good work.
Hello????????
Please inform us all.
Well children, they own insurance for starters, and they’ve pretty much taken control of the tough savings category.
Game changing work, don’t you just love it when agencies start to believe their own bullshit. Yeah, they’ve put on business and hired some good creatives, but what have they done? Whybins and gaming changing don’t belong in the same sentence.
The Effie, Adma and Caxton winning Rabo work, was done before those guys joined. Thats’s not to say the new stuff isn’t good, just putting the facts out there.
Either way, looks like the creative department have already got stuck into a few boxes of Magnums. Just putting it out there.