DDB Sydney launches Volkswagen Tiguan to the Australian market with 'Cross Country' TVC

I'm a fan. Congrats to all involved

DDBOOM!

VW ads are the ones to beat right now
good job

Best one yet.

well done, great idea from the creatives.....

Great work. Again.

Once again vw hit it out of the park. Ddb really seems to be the only place doing interesting car work in Australia. Testament to a great client and a great bunch of creatives. Well done Dylan, steve, nick and all the other creatives involved. Awesome work.

Love this work - well done Sean. It's the car advertising benchmark now.

Love it. Feels world class

Great to see a 60' back in the mix. 30's were always cutdowns, now they are the leading hand. I hope VW get behind running this as a longer spot. Nice one Sean. Go Ben nice to see it's all coming up 'Milhouse' for you!

That's more like it!

Once again, a VW ad that's all about the consumer, and says nothing about the car.

Exactly 3:54. It's called strategy. They should call you Einstein. Jesus Christ, No wonder you are not from DDB.

Car ads for humans. Refreshing.

Really nice...
Kept me hanging right to the end!

Nice, simple, and cheap to make... Love it.

Nicely directed and shot, great edit, fun sound track, great little idea.

All boxes ticked. :)

Refreshing and quaint
Exaggeration done well
I will watch, once more

+1

Au contraire, 3:54. I suggest the message is unambiguously that this is an SUV (off-road 4WD) with great civility and luxury appointments - or to put it in typical car ad briefing terms 'the 4WD that feels like a luxury car'. That's a brief everyone who's worked on car advertising has faced. This is a refreshing treatment of that brief. And the message is ALL about the car, even though it doesn't occupy the screen throughout the commercial with the usual cliches. What a pity you lack the sophistication to see that.

I watched this before checking the comments and thought to myself, maybe finally... perhaps just this once... we have a spot that everyone can acknowledge is pretty damn good.

Maybe not great, but pretty damn good.

And then along comes 'Not from DDB' to take a shit on the carpet. Fucking hell, there's absolutely NOTHING wrong with this spot. Charming, shows the car, shows what the car can do, nice story, nicely directed, entertains... ticks all the boxes.

And some arsehole thinks that because the TVC doesn't list all 208 fucking features and benefits of the car itself, it's not selling the idea of owning this thing. Jesus H Christ. That's what the fucking internet is for: THAT'S where people go now to LEARN about all the bits on the car.

The job of the TVC is to make you fall in love with the IDEA OF OWNING ONE. Want to know how many fucking cup holders it's got? Then you fucking well go to the fucking website.

Fuck I wish we could flush idiots like 'Not from DDB' out of the business for good.

Nice work DDB Sydney. You're doing a great job on the VW brand, but I'm sure you know that already.

Great strategy 4.43pm. Says a hell of a lot about about the paucity of creative thinking on that account if that's all you aspire to.

I smiled.

... Unfuckingbelievable deserves a round of applause.

Mmmm 3 teams on this?

Nice work. Well done guys. Not sure why there's an argument about the strategy going on. This isn't a strategic bit of work. There's no big leap, no amazing new insight. No one seems to be claiming that there is are they? It's just a nice bit of lateral creative thinking from a 'quality' brief and a lovely bit of craft. It shows the car in a nice light, it engages the audience in a nice mood and grabs the audience in a way that opens them up for a single minded rational message. It'll work because it's likeable and entertaining, not because of strategy. I'm sure the planner wouldn't even claim that, would they?

VWOW!!

Very nice TV and print indeed.

All VW needs to do now is start building cars to a standard that lives up to the advertising promise:

http://www.jdpower.com/autos/volkswagen/2011/

Not at ddb makes a valid point.
It's not about how many cup holders it has, but it is about demonstrating a compelling reason to want to own this car.
And for me, showing a middle aged couple running away from a fancy hotel doesn't quite do enough.
VW deserves better. They make good cars. It's a weak campaign that simply offers up a 'lifestyle' and asks consumers to buy into it.

'anon 2' is 'Not at ddb'.... i'd put money on it.

And a baby at that, 4:25, if he thinks a couple in their twenties are 'middle aged'.

And the last two posters above are the creatives at DDB who have been banging on about how amazing this spot is.

Love the ad. Well done boys... Nice track too.
I'm not a ddb-creative and I'm sure the other 29 aren't either. They're just a lot of people 'banging on about how amazing it is'... Probably because it is.

Well done again

Hats off. Great.

Definitely the best VW ad from DDB so far.

DDBOOM!

I'm a multi franchised dealer - obviously Volkswagen is one of my brands.

VGA have nailed the creative for Tiguan (sorry DDB - you too) and provided a TVC and the other IMC that will cause prospective buyers to consider this vehicle. I only wish that my other brands would take the same or similar path rather than price price price

Well done to Jutta and all the Volkswagen creative team

Please, somebody tell me the name of the song used!