Huggies gets into Christmas spirit with new integrated campaign via Ogilvy Sydney
Kimberly-Clark’s Huggies brand is getting into the Christmas spirit with a new television and online campaign, iPhone app and eBook – via Ogilvy Sydney – to support the launch of the first ever limited edition Huggies Nappies with Christmas Designs.
The new TVC created by Ogilvy will go on air on Wednesday 26 October and is expected to generate excitement about the new limited edition nappies.
To help get mums into the Christmas spirit, the Huggies brand has also developed a free iPhone app that will be available soon. The app allows you to take a photo of your baby, decorate it with cute Christmas accessories and send it to friends and family with a Christmas message.
The Huggies Christmas eBook is also coming soon to the Huggies website and includes a fun Christmas playlist to get everyone up and dancing, stocking filler gift ideas and a complete Christmas meal guide; from punch to pudding and everything in between.
The Huggies website is full of other Christmas ideas to get the family ready for the Christmas season from baking and shopping to playing Santa.
Limited Edition Huggies Nappies with Christmas Designs are available from all major retailers.
Agency Credits for TVC (Ogilvy)
Art Director: Nic Cogels
Copywriter: Siobhan Fitzgerald
Creative Director: Russell Smyth
Producer: Claire McDonald
Account Director: Danielle Palmer
Director: Tim Gibbs (8com)
Producer: Emma Friend (8com)
Digital Display & App (Ogilvy)
Producer: Lyza Faylona
Head of Digital Strategy: Damian Damjanovski
Digital Creative Director: Brian Merrifield
Designer: Sonny Nguyen
Account Director: Danielle Palmer
13 Comments
Brilliant !
Ok
Awesome – so cute – great idea –
easter ones next year too..??
This is metal material.
This should win at ReallyYoungGuns!
oh dear. why would you put that here?
Cute!! Love it 🙂 Made me feel all warm and fuzzy
Nice one Siobhan. How did you get Dan to crawl down the chimney?
Seriously, well played, love the glitter.
so freaking cute.
Sweet idea! I’ve seen quite a few quality things from Siobhan Fitzgerald before. She’s good.
Nice wrapping, but you get the same present inside.
Seriously, I like it. I’d buy a pack for bubba to wear at Christmas, and possibly further humiliate her with reindeer antlers as well.
A kid wearing a nappy comes down a chimney. Like in the nappy, this is a piece of shit. And I have kids. This is amateur, don’t give a shite, shiiite. And Russell knows it. BTW – how does someone who is creative head of Oz biggest account, lose it and then keep his job???
@Pseudonymous – maybe because it wasnt his fault and Ogilvy recognise that he’s a talented guy? Unlike you, who clearly is a bitter, twisted, vitriolic hack and an embarassment to the family gene pool. Just sayin.