Coopers chalks one up for Pale Ale in street furniture and magazine campaign via KWP!

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GreenPolicy.jpgCapitalizing on the front bar popularity of its Original Pale Ale, Coopers ad agency KWP! Adelaide worked with chalkboard artist Monique Cannon to create a suite of ads.

The street furniture and magazine executions, combine chalkboard illustration reminiscent of ‘specials boards’ in pubs and street art typography to deliver a number of messages including ‘Beware of pale imitations’ in response to a number of copycat brews.

Creative Director: James Rickard

Creative Team: David Ormston, Amrit Jandu

Media Team: Christine Phillips

Account Team: John Baker, Tristan Glover, Jock Auld

Production Team: Ann Romeo, Nic How

Art: Jodie Kunze

Photography: Richard Lyons

Illustration: Monique Cannon

Retoucher: Darrel Merritt

Client Team: Glenn Cooper, Claire Filsell, Rachel Cooper-Casserly

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