The same line, 3 times. Bit lazy, no?
pretty sure Tour de france will have an issue with the font / passing off on their logo?
'Tour de' is kInd of the idea. Agree it's the same thing 3 times, but I can't really think of any other way they could have executed it. What other really well known bike tours are there?
Maybe it would have been smarter to just PR one of them.
Maybe it would be smarter if AJF Partnership came up with their own smart ideas. This concept has been used before by a French agency. When will AJF learn to stop recycling other people's ideas and come up with something fresh of their own?
It reminds me of the annual Gippsland fundraiser the Tour de Tarwin.
Fuck off, Tour de Recycled.
Do you seriously think an agency is going to PR an idea that they've knowingly ripped off? It's a simple idea and in all honesty it's probably been done by a dozen agencies before. Think about bikes and that's where your head inevitably goes.
I don't think it's a particularly groundbreaking campaign, but I'm sick to death of shitty little trolls panning other people's work.
@bored - If it didn't use the same headline the idea wouldn't be there would it?
That's a rhetorical question (moron).
So the idea is to use the same headline three times? Awesome!