The Monkeys take out B&T Ad Agency of the Year for second year running; Mediacom crowned Agency of the Year + Media Agency of the Year
The Monkeys (pictured left) has been crowned B&T Advertising Agency of the Year for the second year running at a packed event held last night at the AJC Royal Randwick in Sydney.
Whybin\TBWA\Tequila came runner up of Ad Agency of the Year while Clemenger BBDO, Host and Leo Burnett were named finalists.
Leo Burnett took out the NSW title and Clemenger BBDO Proximity the Victorian title. GPY&R won Queensland Agency of the Year and The Brand Agency took out the SA/WA title.
Mediacom won Media Agency of the Year and was also crowned overall Agency of the Year, while Visual Jazz was awarded Interactive Agency of the Year.
Other awards on the night included One Green Bean taking out the PR Agency of the Year title, Lavender being awarded DM Agency of the Year, Apollo Marketing Group winning Promotional Agency of the Year and Emerging Agency of the Year went to Whybin\TBWA owned shopper marketing agency Integer.
Marketing Team of the Year was given to the Sydney Opera House and The Monkeys won Best Advertising Campaign for Sydney Opera House ‘The Ship Song Project’. Best PR Campaign was awarded to Naked Communications for TAC, ‘SpeedKills’ and Best Digital Campaign went to Soap Creative for Mamco Bandai/Microsoft ‘World’s biggest Pac-Man’.
Young Achiever of the Year was Chris Maloney from HSBC. Seven West Media’s integrated sales arm SMG Red was named Media Brand of the Year, while outdoor company Adshel won Media Sales Team of the Year.
46 Comments
A very interesting night. Shame some people don’t have manners and continue to talk during the ceremony.
I would have preferred talking to getting hit by a bread roll from a food fight two tables across. Before we’d even had the main. We had two recent arrivals from Europe on our table. Such a shining example of Aus advertising class. I get being trashed at the end of the night but ffs.
Agreed. What is it with these idiot gen y’s. No respect. They are there to represent their agency. The agency who had the food fighters and the other couple of rude loud tables should discipline those responsible for their poor behavior. As an agency head, I will not be allowing any of my staff to attend future award shows unless they sign a document which will insist they behave in a mature way at these events. Someone needs to make a stand before these nights turn into a free for all. Gen Y grow up.
The food fight was easily the most interesting part of the entire evening. At least advertising is still fun somewhere.
11.59. If that’s the case why bother with the award night. Let’s just hire a hall and hurl bread rolls and pavlova at each other and forget about all this expensive award bulldust. I would be the first to buy a ticket.
A food fight? Im a gen y creative, and would of killed to be in the same room as so many talented seniors. What is with you people! Respect!
Get in. Sit down and shut your mouth!
Epic night crew. Major props to the Whybin Nu Schoolerz.
@Why so serious?: Not sure how funny and mature a food fight is…yeah, maybe when I was 18 – and probably not even then. Grow up.
I was embarrassed to have clients there. The people on the next table
acting like pre schoolers spoilt the night. Same home next year.
I copped a bread roll in the back of the head as well. Thanks dick heads!
All this takes away from a great night where everyone had a great time and the best agency won the best award. It was a celebration!
I think award nights have run their course. Time to go virtual.
We were down the back and a few of the tables around us left early as they could not hear what was going on. Very rude people in this town. You know who you are.
Why ‘major props to Whybin Nu Schoolerz’ ? They didn’t win, well done Monkeys.
How can Leos be best in NSW and Clems be best in VIC, yet neither wins ad agency of the year and are instead pipped by two agencies who weren’t judged best in their region? Odd.
Whilst we are at it… Sydney Opera House for marketing team of the year, ahead of NAB? Really?
The Monkey’s must have been brown-nosing the team at B&T harder than ever this year.
Bread roll fights. Loud tables. Talking. Who let in the people with a pulse?! They should be ashamed of themselves for letting of steam at a very serious, very important award ceremony.
These awards are a joke. Look at the state results??? Opera House??? Lots of back slapping here but little substance. Where was NAB?? NSW and VIC awards were strange as no Monkeys there. Perth – who cares? SA – who cares?
To the dicks on the food throwing table. Someone needs to pay my dry cleaning bill and if the stain doesn’t come out of my new dress then I’ll be chasing $1500 from you guys. I know who you are. I pick it up on Tuesday from the dry cleaners and it better be spotless.
Well done to the Brand Agency in Perth. For years they having been putting out the best work in Perth and nationally and they’ve been picking up quite a bit of metal along the way. Work for the local zoo account is world class. Should pick up at Cannes. It’s already done well at the PADC’s. A few other agencies in Perth have been doing well but Brand is still head and shoulders above the rest.
Congratulations Brand.
I threw one of those rolls back to the table who started the food fight. My throw didn’t hit it’s target and I hit another girl in the head on another tale. Sorry.
To be fair the early work Monkeys did for Ubank pathed the way for NAB and Clems to do their work.
the monkeys really?????
@December 4, 2011 11:49 PM
$1500 dress? Lol.
Can we name and shame the agency please? As someone who didn’t attend this year I’d like to know for future reference which agencies show no respect to others. A colleague from the US took my place – stuff like this that makes it even harder for us to convince them that we should have greater autonomy.
what a dynamic winners’ photo.
You can choose to enter state agency or national agency.
So I imagine that the Monkeys chose to enter national agency. That’s the big one.
They beat Whybins. And they beat Clems Melb, Leo’s and Host.
For my money I think Clems Melb should have won but I’m not a judge am I.
Correct Peter. Name and shame.
yep lets name and shame them
@December 4, 2011 11:49 PM: Is that you, Monica?
So sorry Click Click that the photo didn’t live up to your expectations. When you only have a couple of minutes you do your best. The lighting was ordinary and we had only one assistant helping. The guys were only around for 5 minutes. It’s not the best pic but it does the job. The frame selected is a bit out of focus but that was because we lost the memory card and had to use a test shot.
I know one of the bread rolls was thrown by the guys at the Razzamataz Design table.
Food fights?! Grow up Adland.
I throw a bread roll and I know that was wrong but when the other table started heckling and teasing the Razzamataz Design table, we couldn’t just sit there, so I retaliated and threw a bread roll at the creative director on the other table. I was wrong. And I’m sorry. Great night and a great result for the team at Razzamataz Design.
‘how it works’ you’re wrong.
The Monkeys did also enter NSW state agency and were a finalist in that category but beaten by Leos. So Leos are the best agency in NSW but The Monkeys are better than them in all work that features outside of NSW….is that what B&T are saying?
A number of the award decisions on the night were a complete joke. Clems Melbourne have had by far the best year in ad agency land yet for the sake of being different B&T choose The Monkeys. As for Mediacom……give me a break.
What’s all this about Whybin ‘Nu Schoolerz’?
I reckon it was the old schoolerz who picked up the ANZ
i love bread rolls. YUM!
Shame on you Razzamataz.
Who is Razzamtaz?
For those of you who have never had the pleasure of putting an agency of the year entry together, here’s a little bit of information that might enlighten your very dark and narrow viewpoints.
Entries are not based around the quality of the creative work that is PRed about or how good an agency is looking on this blog that year. It’s based on a number of criteria on how the company as a business performs. Like, the clients they’ve won. The clients they haven’t lost. The amount of hires they’ve made, the number of staff that haven’t moved on. The quality of working life. The financial figures of growth, profit, investment etc that no one seems to realise is an important part of running a company. And yeah, the quality of work. Which is actually a small percentage. If you’d ever been into the monkeys offices (or to Sydney that matter) you would realise that they’ve had a fucking cracker of a year, and that they’ve wiped out the competition. Who the fuck knows why Leo “no work to show but a bit of summertime maccas” managed to get state agency. If you want to look for brown nosing that might be a good place to begin.
Come on ‘How it works’. Yes, the Monkeys have had a good year but a CRACKER?
Some of the other shops have had similar years with a good pick up of metal and some huge digital wins. The quality of working life is a big decider but work balance man. that’s what is all about. Quality of work. Well, there has been some good stuff done digitally by some unknown shops but because the ‘quality of working life’ kicks in they find the long hours puts them behind. I think the Monkeys won because they could average out over all criteria. Not excelling in any but the average overall score was better than others. Financial figures of growth, profit, investment. I don’t know the ins and outs but their car park is not shouting top end of town. I think this is a award for high averages over many criteria. Leo’s would of fallen down on two criteria badly but excelled in all others. i think it would of been a very close second.
But Leo’s weren’t a close second – Whybins were.
Leo’s lost a fair bit of business and some of the work is short term thinking.
I would have put Clems Melbourne number one.
Then Monkeys or Whybins close second.
Everyone else after that.
It’s also worth noting it was a different judging panel for state and national, which may explain the differences in rankings.
You still never can pick a jury room.
Where’s Droga 5 in all this?
droga who?
Dan Beaumont is so hot right now.
Stop with the Droga comments!
This has been a laff and half!