Droga5 named Creativity’s US Agency of the Year – even with quieter clients, Droga5 can still move the most massive mountains says the trade mag
January 23 2012, 12:35 pm | | No Comments
US online trade magazine Creativity – owned by Advertising Age – has named majority Aussie-owned Droga5 New York as its 2011 Advertising Agency of the Year.
The agency’s work in 2011 presents a surprising new dimension. As Droga5 founder and Creative Chairman David Droga himself put it: “Last year we had fewer, higher peaks. But I feel like we had bigger degrees of difficulty and we did better.”
Overall the work was smart but a lot less showy (than previous years) says Creativity, ultimately proving that even with quieter clients, Droga5 can still move the most massive mountains, which is why it deserves this year’s title as Creativity Agency of the Year.