Healthcare advertising specialist H&T expands offerings in Sydney and Melbourne

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The H&T Group, a long-standing healthcare and rural advertising specialist, has expanded its offerings in both Sydney and Melbourne.

This builds on growth in New Zealand and Singapore to make H&T Australia’s largest independent healthcare advertising concern.

Says H&T MD, Tony Northam: “For agencies like H&T to remain at the forefront of communications innovation we realise we need to both develop and invest in new skills and new solutions. Whilst last year’s growth focused on developing H&T in Auckland as well as moving into the Singapore market with The Clinic, this year we are growing our domestic offerings in Sydney and Melbourne.”

inCeptiv, a new Sydney-based sister agency to H&T, has been created both to fulfill the H&T Group’s affiliation with inVentiv Health/GSW (a global specialist in healthcare communications) and to bring its own style of versatile, boutique-agency thinking to the Australian healthcare space.

cunliffe 1.jpg“By communicating daily with our global partners at inVentiv Health/GSW, as well as creating our own niche in the local healthcare advertising market, we aim to become one of the most internationally interactive agencies in Sydney,” said Lesley Cunliffe, creative director of inCeptiv (pictured left).

H&T Melbourne has also undergone a transformation through its merger with Communovate, a well-established Melbourne-based healthcare specialist. This brings together the wide-ranging strategic healthcare skills of both companies with the burgeoning digital strategy and production expertise that is being fostered by the H&T Group.

“When we discovered we shared similar philosophies, we realised that by bringing our teams together we would have the ability to draw upon more resources,” said H&T Melbourne creative director (formerly Communovate creative cirector) David Bacon.