The third episode of Mini's global 'All the Wrong Places' five-part web series Facebook campaign released via BSUR Amsterdam helmed by Aussie expat digital creative director Genevieve Hoey
This film is featured on MINI's Facebook page where a new 'ALL THE WRONG PLACES' film is uploaded every few weeks. Following this episode, the teams from MINI, VICE & BSUR will head north to Sweden and then, for the grand finale, to Jamaica.
All The Wrong Places is integrated to the entire roll out of Another Day. Another Adventure campaign across all media platforms, including TV, print, social media, online and OOH.
The MINI Coupé and team embarked on a dangerous drive on treacherous roads 5500m up into the Andes, in pursuit of these mythical Scissor Dancers. Braving altitude sickness, crippling viruses and stomach haemorrhages, Krishna and Anthony uncovered the Scissor Dancing legend. For hundreds of years, local men have been stabbing rods into their tongues, hammer nails into their noses, rolling in glass, walking on fire, darting cacti into their flesh, and dancing with scissors to bring fertility and good harvest to the land.
Filmed once again in documentary style this episode sees the MINI Coupé, host and Co-pilot pushed dangerously to their limits as they bravely throw themselves right into the heart of this never before seen adventure.
The host, Krishna Andavolu, comments: " These dancers deserve respect, but they are definitely insane. Scissor dancing expanded our understanding of what cultural preservation means to some folks. And it made a week of stomach haemorrhages, oxygen tanks and altitude sickness all worth it".
All The Wrong Places Credits 3rd mission.doc

Gen, hurry up and come back.