91-year-old 'Anna Staples' offers love advice to lady listeners in Valentine's Day radio commercial for Tip Top's 'The One' bread via DDB Sydney
In an extension to the existing campaign that launches 'The One', a new
white bread by George Weston Foods' bread brand Tip Top, DDB Sydney has
created a special radio spot for Valentine's day.The campaign creative plays on the romantic allusion of the brand name, drawing a parallel between choosing the right bread and finding one's ideal partner. In the Valentine's Day execution, 91-year-old 'Anna Staples' draws on her considerable life experience to offer love advice to lady listeners.
PLAY THE SPOT
Simon Veksner, Creative
Director at DDB Sydney, commented: "The campaign idea is all about
comparing the satisfaction you get from Tip Top's The One, which is
everything you could want in a bread, with the satisfaction of meeting
The One in a romantic sense. Therefore a Valentine's Day ad was a
natural fit. We think this execution is charming but cheeky, and will
stand out from the normal Valentine's Day slush."
The radio spot will run across multiple radio networks today, February 14th.
The radio spot will run across multiple radio networks today, February 14th.
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