Big W hands Saatchi's its account after 6 way pitch - ends 20 year relationship with Ideaworks

Thumbnail image for Screen shot 2011-09-29 at 10.37.15 AM.jpgOne of Australia's largest retailers Big W has appointed Saatchi & Saatchi as its advertising agency following a pitch process in which six agencies vied for the iconic retail brand. The move ends a 20 year relationship with incumbent Ideaworks.

It gets Saatchi's back into the retail sector, coming a year and a half after losing the prized David Jones business to M&C Saatchi, Sydney, as CB revealed exclusively in July 2010.
 
"As soon as we heard that the Big W account was up for pitch we instinctively knew they were the right retail partner for us," says Saatchi & Saatchi Australia chief executive, Michael Rebelo (pictured).
 
The appointment is the agency's first major account win since Rebelo took up the CEO role last November - as revealed exclusively by CB at the end of September - and the arrival of new ECD Damon Stapleton - revealed exclusively by CB back in November - and planning director, Jason Lonsdale both of whom started in January.
"Our appointment to such an iconic Australian brand is a great endorsement of the new team and momentum we're building at the agency, Rebelo says.
 
''Big W have ambitious plans and a creative appetite that marries nicely with the culture were creating," he said. "The retail landscape in Australia is arguably one of the most competitive trading environments so working with Big W is hugely exciting for us."
 
Saatchi & Saatchi Australia begins its partnership with Big W immediately.

14 Comments

Awesome News! said:

Congratulations Wolf & team!

T said:

Nice to see them back in the winners' circle. Hope they can keep up the momentum.

H Norman said:


David Jones to Big W.

Live big for less.

Arroooooo said:

oooooooooooooooooooo!!!!

person said:

CB are amazingballs when it comes to EXCLUSIVE REVEALS, eh?

Bird Watcher said:

The orange bellied parrot is saved from extinction.

My wife worked at big w said:

Those big w ads were so bad their floor staff started resigning. Hope sar-cheese can convince the client to do something better.

Smartypants said:

Next get Rebelo Sport!

Pik Van Der Botha said:

The total purge of management mid-pitch, probably wouldn't have helped Ideaworks all that much.

K Martin said:

Careful what you wish for Saatchi. My crystal balls predict "much pain ahead".

Hmmmm.... said:


NOTE TO RUSSELL: Ideaworks coming under the omnipotent regard of UM&R's executive creative director falls at the first hurdle.

Good job said:

Fantastic ! Great job SandS, I'm sure this will be the first of many wins this year. Well done.

whatthehellisy&rbrands? said:

say after me - "we're not going to merge Ideaworks into Patts, we're not going to merge Ideaworks into Patts...."

Introducing...\ said:

Patts Y&R Palace Works

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