Even babies 'Don't Hold Back' in new print execution for Jeep via CumminsRoss, Melbourne

Nice one, Ed and T Dog.

That's pretty good. Bang on for the Mummy market.

Err... why? Why is a baby in this ad? Because babies are cute? And why is there no mud on his goggles?

That's pretty shit guys, especially the idea! but also the forced execution. Love how you also managed to jam in an adult size bike wheel in the backseat. We did get it but no, you decided to make a terrible ad worse.

CEO on the credits. That's a first.

shitty

You're kidding. First a dog, now a kid. no no no.

New agency, old school ads.

You did good, boys.

Lord ramekin, there's a baby in the ad because it's a family SUV, but it also lets you go off road and do things like mountain biking in the mountains. I reckon it's a nice, simple way of getting both points across (although it did take me a minute to realise why he was muddy - at first thought it was because the window was open).

Love it...well done guys!

It's always a little hard to understand the story in a TV commercial from a single frame.

Shit. The way it has been shot only makes the back seat look really small. I mean, how big is that child seat in comparison? Anyone looking for an off road vehicle for the family would surely be put off by that? Why damage your client's product?

I like it.