Garuda set to launch major campaign in Australia via Dentsu Strat, Jakarta and Oddfellows Sydney
Indonesian airline Garuda, via agency Dentsu Strat, Jakarta, is set to launch an integrated campaign in Australia this Friday.The campaign - executed in Australia by Oddfellows Sydney - includes TV, print and outdoor supported by PR, social media, outdoor and trade advertising.
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Looks like your typical Dentsu (Canada) mood reel; sorry, TVC to me.
A breakthrough in airline advertising.
Sold the inflight experience short.
Cool that a client/agency is embracing integrated.
The ad is okay. I found the music a bit average - the right music for this type of ad would really drive a brand like this forward.
Revitalised fleet??? F@*k, I hope it's a new fleet. I'd rather pay a few hundred bucks more and fly Singapore Airlines.
Someone should've checked the showreel from FCB Sydney circa 1993 - and at least tried to better it.