Garuda set to launch major campaign in Australia via Dentsu Strat, Jakarta and Oddfellows Sydney
February 13 2012, 12:53 pm | | 6 Comments
Indonesian airline Garuda, via agency Dentsu Strat, Jakarta, is set to launch an integrated campaign in Australia this Friday.
The campaign – executed in Australia by Oddfellows Sydney – includes TV, print and outdoor supported by PR, social media, outdoor and trade advertising.
6 Comments
Looks like your typical Dentsu (Canada) mood reel; sorry, TVC to me.
A breakthrough in airline advertising.
Sold the inflight experience short.
Cool that a client/agency is embracing integrated.
The ad is okay. I found the music a bit average – the right music for this type of ad would really drive a brand like this forward.
Revitalised fleet??? F@*k, I hope it’s a new fleet. I’d rather pay a few hundred bucks more and fly Singapore Airlines.
Someone should’ve checked the showreel from FCB Sydney circa 1993 – and at least tried to better it.