Nitin Mistry departs CD role at Make for digital agency Orchard as its first creative director

Sydney-based digital agency Orchard has appointed Nitin Mistry as its first creative director. Mistry moves from his role as creative director of Make, M&C Saatchi’s digital arm and has also previously held digital creative director roles at The Campaign Palace and RMG.

He will be responsible for the overall creative output for Orchard overseeing the ideation and execution of creative solutions for the agency including some of its major clients, Electrolux, Pfizer, Nivea and Equal.

“I could not be more excited to join Orchard,” says Mistry. “They have an outstanding technical and strategic expertise, a strong creative offering and a brilliant culture. It’s a wonderful opportunity to be part of such great team and help create not only innovative digital experiences but also holistic functional solutions.”

Says Wai Kwok, managing partner of Orchard: “Even though we are now almost 50 strong, Orchard has never been about being the biggest – it’s been about partnering clients’ leverage the biggest opportunity digital provides for building their brands. We’ve searched a long time to find the right Creative Director, and with Nitin’s expertise and experience he will be the perfect talent to continue to build and improve our creative offering as part of the leadership team.”

Mistry’s appointment follows a series of hires by Orchard including Reza Abdollahi as development manager to look after the technical development team. Abdollahi joined from Fairfax where he was development manager. As well as Alex Niblett as Account director, previously head of Start Creative digital in Dubai.