NRMA creates unique interactive car stereo bus shelter in Sydney CBD via Whybin\TBWA\Tequila

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NRMA 1.jpgTo remind people how much they love their custom car stereos – and to remind them to check they are covered with the right insurance policy for them – NRMA Insurance, via agency Whybin\TBWA\Tequila, Sydney, has brought a car stereo to a bus shelter outside Wynyard Station in Sydney, and put the public in control of what is played via their mobile phones.

NRMA 2.jpgThe Bus Shelter is fitted with speakers that can play a range of different tracks. Via a QR code or URL people can ‘like’ the NRMA Insurance Facebook page and pick a track to play live in the bus shelter. The track plays instantly through the speakers installed in the bus shelter.

 

The idea was conceived by Whybin\TBWA\Tequila who worked closely with Mediacom and JC Decaux.

 

JC Decaux’s Innovation department saw a great opportunity to push the boundaries of Outdoor in Australia and worked closely with Tequila and TBWA Production to make this happen.

 

use this one2.jpgThe shelter has gone live this week and is part of NRMA Insurance’s (NSW/ACT) new campaign that launched on Sunday night. The campaign highlights another important difference in their Comprehensive Car Insurance – that NRMA Insurance automatically covers the car extras that other insurers might not.

Because consumers may not necessarily know what are optional extras (non factory fitted) on their car, particularly if the car is purchased pre-loved, the campaign seeks to inform that with NRMA Comprehensive Car Insurance they do not need to worry about identifying what is and is not considered an ‘extra’ on their car. All their car’s parts are automatically covered.

NRMA 4.jpgHighlights:

  • The campaign is running for NRMA Insurance in NSW/ACT
  • The bus shelter allows people to enjoy one of their favourite car parts – in a Bus Shelter
  • People ‘like’ car stereos on Facebook
  • The track then plays live through the speakers in the bus shelter

 

The following agencies worked on the campaign:

  • Creative agency: Whybin\TBWA\Tequila
  • Media Agency:  Mediacom
  • Media owner: JC Decaux