'Sealy Sleep Census' via Lucre + Oxygen360 set to be biggest-ever study into our sleep patterns

sealy5.jpgBed manufacturer, Sealy, together with CQUniversity Australia, is launching Australia's biggest-ever study into the sleeping habits of the nation - and is urging people up and down the country to have their say.

Behind the fully integrated campaign is PR & social media agency, Lucre and creative agency, Oxygen360, who will launch the 'Sleep Census' through multiple comms channels including a dedicated microsite, social media amplification, guerrilla activations, media activity and PR.
sealy6.jpgThe nationally-focused 'Sealy Sleep Census' is aimed at comprehensively painting a picture of exactly how well Australians are sleeping, and what impact environmental and cultural factors are having on our collective sleep wellness. 

It is set to be the most in-depth study of its kind ever undertaken in Australia. The Census forms part of Sealy's ongoing commitment to research and innovation in the sleep arena, and has been developed jointly with Professor Drew Dawson, head of CQUniversity's Appleton Institute - Australia's leading academic research base for sleep.

Ross Gage, spokesperson at Sealy, said: "We are committed to innovation and research in all fields of sleep, and the Sealy Sleep Census is the natural progression of this. The involvement of CQUniversity is a real coup for us and adds significant academic weight to the study and will ensure we get insightful, scientific findings. The findings are set to be fascinating: do we still live in the relaxed country of "no worries mate", or is Australia's increasing prominence on the world stage leading to a generation of stressed out citizens?"

The Sealy Sleep Census will be live until 16th March and an in depth report of the findings will be released in April 2012.


Yawn said:

Statistics, scientists and a census... 'collective sleep wellness'... how will this ever mean much to anyone?

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