Aegis Media Pacific launches Jumptank headed by Kristian Barnes; former Google innovationist Justin Baird joins as group innovation director

Kristian Barnes and Justin Baird.jpgAegis Media Pacific has launched a new business unit called Jumptank and made a key appointment with Justin Baird joining the company as group innovation director.

Jumptank will consult to all Aegis Media Pacific businesses to drive innovation within the group and create sustainable value for clients through collaboration across its diverse marketing businesses.

Jumptank will be led by chief commercial officer Kristian Barnes, (co-owner of the YoungGuns international awards, pictured above left) with Baird (above right) joining the group from his role as innovationist with Google. Baird has over 15 years experience in product management, technology development and digital media.
Other Aegis Media Pacific executives in the foundation Jumptank team are Richard Chapman, founder of PR agency Spark and experiential agency Impact, as group integration director and former MPG strategist Ben Cunnington as group strategy director. Jon White will be part of Jumptank as group business development director, with a dedicated creative director and graphic designer also part of the core team.

Says Aegis Media Pacific CEO Luke Littlefield: "With Jumptank we are bringing together a team of people with a diverse array of skills and experience, with the common goal of applying innovative thinking to media and marketing solutions for our clients. Jumptank will be a catalyst for innovation.

The creation of Jumptank is a significant step for Aegis Media Pacific and marks our commitment and dedication to delivering innovation for our clients and to continuously improve our way of working."

Kristian Barnes said Jumptank would deliver multiple benefits for Aegis Media clients.

Says Barnes: "Jumptank will bring a new depth of thinking to our clients' products and marketing, incumbent and new pitches, as well as lifting the bar internally. We believe no other marketing group in this region has a core team committed to constantly finding new and better ways to deliver innovation, from our business practices to the strategies and campaigns that we develop for our clients, in this constantly changing market."

On joining Aegis Media Pacific, Baird said: "Working with Kristian and the Jumptank team provides me with an incredible opportunity to focus on developing new ways of working within the media and marketing industry. Within Jumptank we'll be pushing the envelope of what's possible in digital through innovation and technology, and leveraging changes in the market for the benefit of Aegis Media clients."


pleased to see this. smart move by aegis.

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