Bank of Melbourne launches ‘The Local Project’ with Facebook campaign via Ogilvy Melbourne
March 16 2012, 12:30 pm | | 3 Comments
A community giving project for the Bank of Melbourne, via agency Ogilvy, Melbourne, with one key difference – every penny of the $100,000 funding is allocated based on the votes of locals rather than corporate stakeholders.
3 Comments
Hope someone realises the timeline for Facebook will be enforced by the end of the month. Strange not to launch with the new look (like every other brand) rather than the old one?
Been done before, way better, by Commbank. Seriously, navel-gazing and idea-stealing getting so tired.
I’m intrigued by this whole thing of Big Banks pretending their sub brands are somehow different from them.
U Bank, which is just NAB, is another example.
Do people get fooled by this stuff?