Sharon Osbourne stars in Kraft Foods belVita breakfast biscuit launch campaign via Droga5

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sharon o.jpgKraft Foods belVita breakfast biscuit range is launching with a campaign starring Sharon Osbourne via Droga5 Sydney.

The product launch is being supported by a substantial integrated marketing campaign.

The national campaign is one of the most significant launches Kraft Foods has undertaken in Australia and includes advertising across multiple mediums including digital, print, and radio. The campaign also includes a PR and experiential program.

kraft 2.jpgThe campaign targets parents of bustling and small scale families with kids aged 6 and up, where breakfast is a hectic time of the day and they often have a tendency to skip breakfast.