24 Australian and 8 New Zealand entries make the cut at shortlist stage of The One Show in NYC

Screen shot 2012-04-14 at 12.24.31 AM.jpg22 Aussie and 8 Kiwi entries have made the cut at the shortlist stage of The One Show.

Clemenger BBDO, Melbourne and M&C Saatchi, Sydney lead the Aussie agency pack with three finalists each, followed by 303Lowe Perth, Marketforce Perth, The Monkeys Sydney and Publicis Mojo Sydney with two apiece.
Sydney/NYC based The Glue Society also have some finalists for directing - six for Doritos 'Dip Desperado' (via AMV BBDO, London) and one for 1882 'Ansiosos y Capuchon' (via Madre, Argentina).

Publicis Mojo Auckland leads the kiwi agency pack with three finalists, followed by DDB New Zealand and Colenso BBDO, Auckland with two apiece.

Pencil winners will be revealed at the awards night in New York in early May.

VIEW THE SHORTLIST

AUSTRALIA

Consumer Television - over :60:
Clemenger BBDO Melbourne for BUPA 'The Moment'

Consumer Television - over :60:
Leo Burnett Sydney for Bundaberg Rum 'Clear Character'

Consumer Television - :60:
Publicis Mojo Sydney for Lion Nathan 'Super In - Super Out'

Branded Content - Online:
Innocean Australia for Kia 'The Gathering'

Branded Content - Television:
DDB Sydney for 'Tiguan - Cross Country'

Cinema Advertising - long form :90 and over:
303Lowe Perth for Office of Road Safety 'Enjoy the Ride'

Cinema Advertising - short form under :90:
Publicis Mojo Sydney for Lion Nathan 'Russell Falls'

Collateral - posters:
GPY&R Melbourne for AFL 'Game Signatures'

Collateral - posters:
Ogilvy Melbourne for Scott Holding 'Evolve Skate'

Experiental Advertising - Events and Competitions:
Naked Communications for Art Series Hotels 'Steal Banksy'

Integrated Branding - Public Service
Whybin\TBWA\Tequila Sydney for Mars Petcare 'Pedigree Adoption Drive'

Integrated Branding - Public Service
M&C Saatchi Sydney for Sydney Dogs and Cats Home 'Limited Edition'

Integrated Branding - Public Service
303Lowe Perth for Office of Road Safety 'Enjoy the Ride'

Integrated Branding - Consumer
Clemenger BBDO Melbourne for NAB 'Break Up'

Newspaper - full page or spread - campaign
Clemenger BBDO Melbourne for Carlton Mid 'Spending too much time with the wife?'

Magazine - Full Page or Spread:
M&C Saatchi, Sydney for Steggles 'Egg'

Out of Home - Digital / Electronic:
IdeaWorks, Sydney for Asics 'Run with me'

Out of Home - Transit & Outdoor:
Clemenger BBDO Brisbane for Energex 'Message Clouds'

Public Service - Outdoor and Posters:
M&C Saatchi Sydney for Sydney Dogs and Cats Home 'Limited Edition'

Public Service - Radio Single:
Marketforce, Perth for Office of Road Safety 'Interrupted'

Public Service - Radio Campaign:
Marketforce, Perth for Office of Road Safety 'Interrupted'

Radio - campaign:
The Monkeys Sydney for Ikea 'De-clutter, De-stress'

Radio - campaign:
The Monkeys Sydney for Austar 'Takes docos to amazing'

Radio - Consumer Single:
SapientNitro, Sydney for Volvo 'SatNav'


NEW ZEALAND

Consumer Television - :60:
DDB New Zealand for Sky TV '60 things in 60 seconds'

Integrated Branding - Public Service:
Publicis Mojo Auckland for Greenpeace 'Oil on Canvas'

Newspaper - full page or spread - campaign:
Colenso BBDO Auckland for Pedigree 'Smart Puppies'

Non Broadcast - Online:
Colenso BBDO Auckland for Levi's 'Rear View Girls'

Non Broadcast - Online:
Publicis Mojo Auckland for Greenpeace 'Oil on Canvas

Public Service - Collateral
Whybin\TBWA, Auckland for Multiple Sclerosis Society 'MS Numbing Soap'

Public Service - Outdoor and Posters:
Publicis Mojo Auckland for Greenpeace 'Oil on Canvas

Public Service - Newspaper or Magazine - campaign
DDB New Zealand for Coastguard NZ 'Mayday Appeal'

2 Comments

rf said:

Congrats to Innocean

rob said:

Nothing for the Coke campaign out of Ogilvy?
Or Droga?

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