Clemenger BBDO Melbourne tops Asian Marketing Effectiveness Awards including Platinum Grand Prix for NAB ‘Break Up’

Clemenger BBDO Melbourne won ten awards at the Asian Marketing Effectiveness Awards in Shanghai on Friday night, including the Platinum Grand Prix – the only agency to ever take home the top award twice.

The Agency won the Platinum Grand Prix for its NAB ‘Break Up’ campaign. The judges also awarded the campaign three Gold and two Silver AME awards. The NAB ‘Honesty’ campaign won two Bronze awards, the Bupa ‘A Healthier You’ campaign won one silver award and the Carlton Draught ‘Slo Mo’ campaign was awarded a Bronze gong.

The Asian Marketing Effectiveness Awards (AMEs) is the world’s largest and the Asia Pacific region’s most important marketing effectiveness festival. In 2012 some 971 papers were entered from 21 countries and shortlisted to 115 finalists.

Clemenger BBDO Melbourne CEO Peter Biggs says the awards are important for both the Agency and for its clients: “In Shanghai, it was also acknowledged the calibre of our work was of the highest global standard and further builds the case that the most original creative work is also the most effective,” Biggs said.

Clemenger BBDO Melbourne Executive Planning Director Paul Rees-Jones was in Shanghai to collect the awards. “For the past couple of days at the AMEs we’ve been talking about bravery, not just at a marketing level but across a whole organisation and I don’t believe there’s a more worthy example of this than what the team at NAB has achieved with the Agency together with ‘Break Up’. This is an idea that’s captured both the bank’s and the public’s imagination delivering a commercial and cultural result we haven’t seen before in this category,” Ree-Jones said.

Clemenger BBDO Melbourne’s awards:

NAB ‘Break Up’:

Platinum (Grand Prix) Award – Best in Show

Gold – Best Integrated Marketing Campaign

Gold – Best Marketing Campaign For National Brand Development

Gold – Best Ideas

Silver – Most Effective Use of Public Relations

Silver – Best Insights / Strategic Thinking

NAB ‘Honesty Experiments’:

Bronze – Best Insights / Strategic Thinking

Bronze – Best Ideas

BUPA ‘Healthier You’:

Silver – Most Effective Use of Advertising

Carlton Draught ‘Slo Mo’:

Bronze – Most Effective Use of Advertising