Coles recruits Dawn French to promote its all new Flybuys with integrated campaign via Big Red

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Screen shot 2012-04-22 at 10.46.10 AM.jpgScreen shot 2012-04-22 at 11.01.49 AM.jpgColes, via agency Big Red Melbourne, has recruited British comedienne Dawn French to promote its all-new new Flybuys backed by a national integrated campaign including TV and DM.

Australians will be receiving the Flybuys kits direct to their letterbox which can be activated from Monday.

French also promotes the new flybuys card with my5 at Coles – Whatever the price, get 10% off every day on 5 products of your choice when you spend $50 in store.