Drug & Alcohol Services SA targets indigenous youth in anti-smoking campaign via Jamshop
April 10 2012, 8:16 am | | 7 Comments
Kids as young as 8 years old are taking up smoking within indigenous communities. These same kids look up to their elders, so Jamshop, Adelaide hand-picked indigenous representatives that act as healthy role models.
Using mesmerising visuals of their faces, they overlaid them with powerful messages of inspiration that spoke directly to smokers.
7 Comments
Nice campaign.
Wow these look awesome!
Great type, great lines, great photography.
Smokin!!
Smoking for Aboriginals has almost become a ‘way of life’. It’s about time someone showed successful Aboriginal role models that don’t smoke.
Well done guys.
Travis Dodd you legend!!
I’m not a Koori fella. But I know some. Many “kids as young as 8” can’t even read, thanks to the many other disadvantages that Aboriginal kids suffer. Suggest that media tries a bit harder to reach these people. Your current stuff just pacifies the Chardonnay Socialist set.