Gatecrasher Perth's Cancer Council push shows how smokers are seen by people close to them

Smokers.jpgSmokers1.jpgNew research commissioned by Cancer Council WA has revealed that now, more than ever before, smokers are trying to hide their addiction from family, friends and workmates.

Gatecrasher, Perth has created a new tvc to tap into the emotions that smokers feel about their concealment and the effect this type of behaviour can have on others.

VIEW THE SPOT

Creatives: Adam Barker, Lori Canalini
Agency Producer: Kate Downie
Director: Grant Sputore
Production Company: The Penguin Empire
DoP: Allan Myles
Post: John Cheese
Sound Design: Brad Habib, Sound Byte
Clients: Terry Slevin, Libby Knight, Cassandra Clayforth, Lorena Chapman
Account team: Tony Scampoli, Emma Lambert

4 Comments

Liked it said:

I'm a smoker... worked for me. I'm always having to hide my smoking from my kids and wife. They know I smoke so I'm not sure why I hide, but this touched a nerve for me.

yummy said:

how refreshing to see an ad posted and not have twenty posts off approval from the agencies employees..

good ad...might have been better if it wasnt overplayed with the kid looking through the window.

but great insight well executed nonetheless.

well done.

Barnaby. said:

Why does this great ad have only 2 comments and Optus 67 when it's clearly not that good?

Barnaby. said:

Why does this great ad have only 2 comments and Optus 67 when it's clearly not that good?

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