Gatecrasher Perth’s Cancer Council push shows how smokers are seen by people close to them

| | 4 Comments

Smokers.jpgSmokers1.jpgNew research commissioned by Cancer Council WA has revealed that now, more than ever before, smokers are trying to hide their addiction from family, friends and workmates.

Gatecrasher, Perth has created a new tvc to tap into the emotions that smokers feel about their concealment and the effect this type of behaviour can have on others.

Creatives: Adam Barker, Lori Canalini

Agency Producer: Kate Downie

Director: Grant Sputore

Production Company: The Penguin Empire

DoP: Allan Myles

Post: John Cheese

Sound Design: Brad Habib, Sound Byte

Clients: Terry Slevin, Libby Knight, Cassandra Clayforth, Lorena Chapman

Account team: Tony Scampoli, Emma Lambert