Revealed: Droga’s formula for judging great ads
April 24 2012, 11:42 am | | 18 Comments
A late 1990’s David Droga offers advice on how to judge a good ad. It was apparently for a Saatchi & Saatchi worldwide P&G workshop.
Although Droga has aged, his formula hasn’t…
18 Comments
Not to forget the classic “Nine ways to improve an ad” by Fred Manley and Hal Riney (from 1963):
http://www.scribd.com/doc/49807278/9-Ways-to-Improve-an-Ad-by-Fred-Manley-and-Hal-Riney
So old school. Love it.
spinal ad
Shit, there goes my career
Now I know where the client get’s it from. Thanks Dave.
Tres amusant, mon ami.
Right on, bro!
And this helpful little gem by Alex Bogusky:
http://www.youtube.com/watch?v=WWzGB3QBRUk&feature=related
too funny.
Unbelievably unfunny.
Is this from back when everyone smoked doobies during the week and ate paper on the weekends?
It’s still true . . . dying is easy, comedy is hard.
Don’t quit your day job, David.
Lynchy…you need to stop ripping off other blogs…or at the very least crediting them when you do.
http://www.ben-kay.com/2012/04/how-dave-droga-judges-ads/
Nice try A loyaly reader of ITIABTWC, but the CB Asia blog had this a few days prior (on Sunday): http://www.campaignbriefasia.com/2012/04/how-to-judge-an-ad-david-droga.html
But it’s hardly anyone’s scoop, as the video has been around since June 2011.
Unfortunately the brass age of advertising (you know, the one slightly after the golden age of advertising), when companies educated their clients on what good ads were instead of educating creatives on how to deal with spineless suits is slowly slipping away.
This wasn’t that long ago. In all honesty, it disappeared less than 4 years ago (at the good places).
It’s a real shame. The reason clients don’t respect our opinion is because we don’t have one now. We entrust it to suits that are spineless ass-kissers, half the age of a gnats semen spurt.
Next time I hear someone whinging about ‘if I go to a doctor I respect the doctor’s opinion, why can’t they do the same with us?’ I’m going to slap them. Without consequences.
Proof positive that comedy is frequently no laughing matter, and that as a standup comedian, David Droga is a creative director.
It’s because Doctors are trained, accredited professionals Ben. The big hitters at these transnational juggernauts are trained accredited professionals too. So they regard your “ideas” as something not very important. Six months at Billy Blue is not an education. It not even a fart in the right direction.
I wish he would give us the formula for making shit loads of cash.