Jenny Craig recruits Barry Humphries and Dame Edna to star in new integrated weight-loss blitz
April 23 2012, 10:15 am | | No Comments
Barry Humphries and alter ego Dame Edna have signed with Jenny Craig as brand ambassadors, with the aim of shedding 15 kilos under the weight loss programme.
Thecampaign will see Humphries and Dame Edna star in a wide ranging campaign, including TV spots, print, PR and in-store advertising.