Jenny Craig recruits Barry Humphries and Dame Edna to star in new integrated weight-loss blitz

Screen shot 2012-04-23 at 10.11.10 AM.jpgScreen shot 2012-04-23 at 10.23.45 AM.jpgBarry Humphries and alter ego Dame Edna have signed with Jenny Craig as brand ambassadors, with the aim of shedding 15 kilos under the weight loss programme.

The campaign will see Humphries and Dame Edna star in a wide ranging campaign, including TV spots, print, PR and in-store advertising.

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