JWT Sydney scoops leading hair care brands

sun1.jpgJWT Sydney has further bolstered it high-profile brand client list, landing two of Unilever's leading hair care products Sunsilk and Toni & Guy.

The agency has been appointed to manage the through-the-line integrated creative for Sunsilk hair care products.

Following a competitive pitch, JWT Sydney was appointed to lead the digital creative for Toni & Guy hair care products ahead of the launch in Australia.

Says JWT Australasia chief executive officer John Gutteridge: "We're really excited about working on these terrific brands with the team at Unilever. There's a huge appetite to do some really interesting, category breaking work going forward. It should be a lot of fun."

Unilever marketing manager, hair care George O'Neil said: "I am really excited to be
working with JWT Sydney. Hair care is a highly competitive category and I have total
confidence that we will be able to produce creatively ground-breaking work."

The appointments are effective immediately.

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