Mark wins Tyrrell's Wines

Screen shot 2012-04-02 at 10.05.44 AM.jpgSydney-based agency Mark has been appointed as the digital and direct agency across all Tyrrell's Wines brands following a pitch.

The initial pitch was for just the Lost Block label. However, Tyrrell's was so impressed with Mark's solution to the creative brief it appointed the agency to work on various projects across their entire wine portfolio.

Says Tyrrell's Wines Brand Manager Gemma Eastwood-Bell: "Mark showed a great understanding of what Tyrrell's is all about and where we want to position the Lost Block brand going forward.

"Mark came up with an innovative solution that brought the Lost Block story to life in a highly original way to engage our target audience and provide data capture opportunities, which was a crucial part of the brief.
"Mark's digital and data expertise made them the ideal partner to tell the Tyrrell's story across all our brands."

Says Mark Managing Director Simone Blakers (above): "It is invigorating to work with a company so willing to take a fresh approach. Tyrrell's presented us with a really interesting brief. They have a strong intent to push the envelope in their category, especially for such a well-established, family-owned wine business. We were grateful to be able to demonstrate the breadth of Mark's offering."

4 Comments

On the sauce said:

Well done!

Awesome wine... but... said:

Ja, vell, good luck wiz zat then.

Verbose Obfuscator said:

"a highly original way to engage our target audience and provide data capture opportunities"

Or simply we created a promotion that required people to fill out a form.

If I was a client I'd ask agencies to provide their last 5 press releases as part of the pitch. It's a great way to determine how much shit they talk.

Jill said:

Good luck Simone.

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