IGA launches campaign for support of our favourite brands via Creative Oasis, Sydney

April 19 2012, 5:27 pm | BY Lynchy | 5 Comments

iga.jpgIGA, Australia’s largest network of 1,400 supermarkets, has launched a national advertising campaign via Creative Oasis, Sydney, to remind consumers that they can still purchase their favourite grocery brands and varieties and do not need to settle for home, generic or corporate brands.

Silvestro Morabito, chief operating officer of Metcash Food & Grocery, said the campaign was  designed to inform supermarket consumers that there was at least one network of stores – IGA – selling products that consumers want, not simply what supermarket head offices want to sell to them.

Says Morabito: “It is a sad fact that some supermarket chains try to dictate what people buy.  Many of our customers have said to us that they want to choose what brand they want, not just a corporate home brand product.

“We have listened to our customers and worked hard at IGA to give people the choice and range the products they want to buy.  Each IGA store is independent and has the ability to tailor their grocery ranges to the needs of their consumers.

IGA stores have the flexibility to range local supplier products, as well as products that not stocked by other supermarkets.  This campaign simply says IGA will always put the customer first and operate ‘How the locals like it’.”