Colman Rasic collects a lifetime of memories in new poster campaign created for Korean Tourism
Sydney-based advertising agency Colman Rasic has launched a new poster for Korean Tourism Organization.The work visually highlights the many unique things to see and do in Korea.
Colman Rasic devised the creative strategy of collecting memories; a truth about holidays that excite as they stay with you long after your trip has ended.
Says Derrick Kim, CD at Colman Rasic: “We wanted to capture the essence of Korea, to keep it magical and get people inspired about Korea as a destination in an unexpected way.”
The detailed poster features stylised illustrations representing different aspects of Korean culture, such as music, food, traditional performing arts, K-Pop and Royal Palaces.
Credits
Agency: Colman Rasic
Illustrator: Aisha Lee
CD: Derrick Kim
ECD: Dejan Rasic
7 Comments
Nice to see a print ad with an insight. Like it.
It’s nice. It doesn’t make me want do visit Korea though…
If you want to capture the essence of Korea, meet Derrick Kim.
Legend.
Most ads have an insight in them X.
50% of Golden Crumpets is an insight for a crumpet eater like myself!
I like the insight and the line, but I don’t think the illustration does it. I actually can’t really tell what it’s supposed to represent. Is the overall shape supposed to form anything?
Made in Korea.
…I’m off to Thailand.