BWM Sydney honoured at 16th Annual Webby Awards for online Red Cross Nuclear campaign

BWM.jpgDesigned to reignite the debate about the legitimacy of nuclear weapons, the highly effective digital campaign by Belgiovane Williams Mackay for Red Cross has been selected as an Official Honoree at the 16th Annual Webby Awards.

The selection means the campaign has placed in the top 15% of around 10,000 entries from 60 countries.

"This is an amazing feat - the quantity and quality of work submitted was ridiculously high and to rank up with the best of them is fantastic," said BWM creative director Rocky Ranallo.

The campaign was created to engage young people to spread the word about the humanitarian consequences of not banning the use of nuclear weapons.

Created in conjunction with digital agency Pollen, the campaign asked people to vote in an online referendum and allow Red Cross to post a one-time message on their social media accounts, creating a 'social bomb'.

As a result, with zero media spend, 800,000 people were reached through social media and when it was presented at the Red Cross global conference in Geneva, all 187 national member societies agreed to work towards a legally binding international agreement to ban the use of nuclear weapons.


hmmm said:

BWM seems to be clawing their way back with some interesting stuff. (no i dont work there!)

Interesting said:

Congratulations. Nice work. But it didn't win an award so I'm not sure what the big deal is here. Top 10% of all work were honoree's which means there are 1,499 other pieces of work that were 'honored' as well. Or have I done my maths wrong?

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