Australian finalists move to #2 place in the world with 15 Australian and 4 New Zealand entries on shortlist of One Show Entertainment Awards

15 Aussie and 4 Kiwi entries have made the cut at the shortlist stage of One Show Entertainment, some of which hopefully go on to win Pencils at the awards night in LA on June 13.

George Patterson Y&R, Melbourne leads the Aussie agency pack with three finalists, followed by Leo Burnett Melbourne with two. Agencies scoring a finalist are Naked Sydney, Ogilvy Melbourne, Ogilvy Sydney, Leo Burnett Sydney, Clemenger BBDO Sydney, Soap Creative, CumminsRoss Melbourne, Saatchi & Saatchi Sydney, DDB Sydney and MediaCom Sydney.

Auckland shops String Theory, Colenso BBDO, .99 and Special Group scored one apiece.

VIEW THE FINALISTS

Conceived and produced by The One Club, One Show Entertainment is the first and only awards competition dedicated to honoring the agencies, production companies, network/cable TV channels, film studios and clients creating and producing branded entertainment.  Since its launch in 2008, the awards competition has grown in industry popularity, this year more than doubling submissions, with entries received from 35 countries across the globe. 

Top One Show Entertainment finalists by country ranking are:

USA – 112  

Australia – 15 

Canada – 8

UK – 8

Germany – 6

Says Kevin Swanepoel, president and interim CEO at The One Club: “Today’s consumers are actively seeking out compelling and engaging branded entertainment. It makes perfect business sense that advertising agencies have adopted this new strategy and expanded their offerings, joining forces with media and entertainment companies to create and distribute more branded entertainment across devices, from TV and motion picture screens to mobile phones.”

The One Show Entertainment competition features a broad range of categories including television, film, motion graphics, music, gaming, branded applications, online branded entertainment, events and installations, and innovation in branded content.  Three exciting new categories were added to this year’s competition: best brand channel, promos and title sequences.