Bondi Rescue claims world first in new collaboration with Google+ Hangouts

Screen shot 2012-05-07 at 10.58.41 AM.jpgTEN's factual series, Bondi Rescue is the first television series to use Google+ Hangouts to connect with fans from around the world. The Cordell Jigsaw produced program will also screen the first episode of the latest series on YouTube in HD to a global audience this evening (Monday May 7) for a 24-hour window.
 
Google's Hangouts allow people to interact in a live video stream. Five fans from anywhere in the world will be selected to Hangout on the Bondi Rescue Google+ page with Chief Lifeguard Hoppo, and Bondi favourites Reidy, Deano, Maxi, Jesse and Kerrbox and Whippet from 8.30pm. The Hangout is public so anyone can watch on Google+ as it happens.
The first hangout on Monday April 30 saw Bondi Rescue become one of the Top 20 global trending topics on twitter, and lead to the Lifeguards being overrun with social media enquiries stemming from the Hangout.
 
Cordell Jigsaw's Head of Sales, Kristin Burgham says the projects with Google offer an exciting way to interact with fans and gain new ones: "We are strengthening the audience of Bondi Rescue worldwide  - targeting non-traditional television viewers, who we believe will tune in to engage more fully with the show and the network screening it - wherever in the world they live."
 
The programme's international distribution continues expanding, with recent sales of the series to National Geographic Channels in Asia, the Middle East, Italy and Iberia; Nelonen Media in Finland; NRK in Norway; SBS in The Netherlands and SKY in New Zealand.
 
The show's online community is also growing rapidly - increasing by 540% in the last two months. It now boasts over 80,000 Facebook fans, 11,500 Google+ friends, 7,300 Twitter followers, and its YouTube video channel has received over 2.2 million video views.  Australia is still its biggest fan base, with the UK and USA second and third respectively. 
 
Bondi Rescue won the Logie Award for Most Popular Factual Program five years running from 2007 to 2011.  The series is now in its seventh season on TEN, screening Mondays at 8pm.

4 Comments

kirsten said:

awwww super proud of the boys the hangouts have been MEGA fun and it gives you a chance to ask the boys anything you like. They're always so funny and loads of fun to be in and watch :)

kirsten said:

awww super proud of the boys and yeah these hangouts have been so much fun and so awesome to watch.

em said:

so proud of my bronte (and bondi) boys! been away from the area for some years now, good to know that fame hasn't changed them at all.

yay said:

Love the hangouts idea so many aussies over seas want to see the guys back home.

One thing has to be said though, Bondi (aka little Dublin), biggest dump in Australia

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