Callaway Golf launches new campaign to promote its limited edition Colour Your Game collection

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Screen shot 2012-05-07 at 6.58.51 PM.jpgCallaway Golf has launched a new campaign to promote its limited edition collection, Colour Your Game, which is the first time consumers can get their hands on head to grip coloured RAZR Fit drivers and key accessories in four bright new colours (bold, green, yellow and orange).

The TVC is appearing on Fox Sports now in conjunction with print ads in specialist golf media. The creative was done in house in Callaway’s South Pacific head office in Melbourne.