Colenso BBDO scores Gold Pencil at One Show Interactive Awards for Levi's 'Rear View Girls'; IdeaWorks, Sydney wins Bronze Pencil for Asics

Screen shot 2012-05-12 at 7.36.13 AM.jpgScreen shot 2012-05-12 at 7.37.55 AM.jpgColenso BBDO, Auckland scored a Gold Pencil for the Levi's 'Rear View Girls' web film at the One Show Interactive Awards, held tonight in New York.

Australia only managed to win a Bronze Pencil, awarded to IdeaWorks, Sydney for Asics 'Run with me', in  the Social Media - Location Aware Services category

This year a total of 91 Pencil winners representing 17 different countries were announced, with momentous "Best of Show" honors going to two projects for the first time in the history of the competition: DDB Paris' "A New Warrior," created for the global nonprofit Greenpeace and 72andSunny for "MFCEO," created for client K-Swiss and featuring lead character Kenny Powers from HBO's "Eastbound and Down."
Gold Pencil winners of this year's One Show Interactive also include BBDO Toronto's "Touch the Rainbow" for Wrigley Canada; TBWA\Chiat\Day's "Celebrate the Era" for Pacific Standard Time and SapientNitro's "Sneakerpedia" for Foot Locker Europe.

One Show Interactive honors also went to 33 Silver Pencil and 36 Bronze Pencil winners.  

By country, top Pencil winners include:

35 - United States (13 Gold, 15 Silver, 7 Bronze)
 9 - Sweden (3 Gold, 1 Silver, 5 Bronze)
 8 - Canada (2 Gold, 3 Silver, 3 Bronze)
 8 - Germany (1 Gold, 3 Silver, 4 Bronze)
 8 - United Kingdom (1 Gold, 4 Silver)
 5 - Japan (1 Gold, 4 Bronze)
 4 - France (2 Gold, 2 Silver)

This year's One Show Interactive competition featured eight categories including Websites & Microsites; Mobile Applications/Sites; Interactive Advertising; Online Films and Video; Integrated Branding; Craft; Social Media and Brand Transformation.

Produced annually by The One Club, the 2012 One Show Interactive awards competition received a total of 3,074 entry pieces from 52 countries. A complete list of Pencil winners and "Best of" honors can be found at In addition, Pencil winners will be featured in the commemorative One Show Annual, to be released later this year.


Jimmy said:

Respect to Ideaworks....great work, great result.

Ain't about who you work for, it's all about the work you do.

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