David Jones appoints Mondo Digital following a competitive pitch, to manage online production

Campaign Brief 123.pngDepartment store David Jones has appointed Mondo Digital to manage their extensive new online production following a competitive pitch. 

David Jones will launch the new webstore in the first quarter of the 2012-13 financial year, with a significant investment to range 90,000 skus, the webstore is a major platform within its omni-channel retail (OCR) strategy.  Mondo Digital will undertake the photography, retouching and copywriting of all products David Jones plans to offer customers online.
Says Adriane McDermott, David Jones GM-digital marketing: "A critical part of our omni-channel strategy is providing customers world-class standards to browse and shop our brand portfolio. Mondo Digital's expertise in digital photography will help us raise the bar on our overall digital experience, as well as streamline production for the high volume of products and brands we plan to range as part of the new strategy."

Renowned as industry leaders and pioneers across the spectrum of photography, under the direction of iconic photographer Grant Matthews, Mondo Digital is now also leading the digital frontier of the retail revolution.

Says founder of Mondo Digital, Grant Matthews: "Our web based client facing tools and image delivery methods maximise the efficiencies available when working with digital imagery.  We offer a variety of tools and services which you can use in an ad-hoc fashion, or we can weave them together to create customised solutions to precisely fit your requirements.  David Jones will take advantage of our expertise across fashion and digital photography to deliver cutting edge solutions that save time and create new revenue streams by capturing online shoppers," 

Four full time photographers will be dedicated to the project on site, accompanied by a team of stylists and a management and production team. The project starts in May 2012 at Mondo's studios in Waterloo and will relocate to Silverwater in June 2012.  Mondo Digital plan to recruit through the University of Western Sydney to help promote job opportunities for photographers in that area.

Mondo Digital is committed to fostering young talent across the industry from photographers to stylists and is now actively recruiting.  

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